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There's a strange inversion happening with trust. We used to trust institutions and distrust individuals. Now we trust individuals and distrust institutions. This is going to get more extreme as AI floods the internet with corporate sounding content and brands that all look the same because they're all trained on the same 200 references. The more polished and institutional something looks, the less people trust it because it pattern matches to "generated". The more raw, personal, and imperfect something feels, the more people trust it because it pattern matches to "real". I'm noticing this. Maybe you are too.