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Never trust (or listen) to anyone that gives advice in absolutes.. Not in this era. Not at this time. Everything is changing and rearranging so freaking quickly. Sure, some things are evergreen - focus on retention, run a good business and don’t commit fraud. But a lot of the old priors are turning out to be garbage aka don’t boil the ocean, do just one thing, figure out your wedge. PS: I’m sure someone will dig up one of my tweets where I have done this and fine, I was just wrong